Product Branding
Longslice X Toronto Zoo
The Longslice x Toronto Zoo campaign is a collaborative effort between Longslice Brewery and the Toronto Zoo aimed at supporting wildlife conservation initiatives.When you enjoy Longslice Brewery's delicious craft beer, a part of the profits goes straight to the Toronto Zoo. Your support helps take care of animals, preserve habitats, and save endangered species. Plus, by spreading the word about this partnership, we're raising awareness about the importance of wildlife conservation.
Concept
The vision is to remind people of the often overlooked wildlife beneath their daily lives and encourage acknowledgment and support for animals as friends. The campaign emphasizes the importance of cultivating a consciousness that recognizes animals' rights to live alongside humans.
Objective
