OCTOBER'S VERY OWN

Year

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2024

For a recent project with the OVO team, I developed a social media campaign for their ready-to-wear Spring ’24 collection as part of my application for the junior art director position. The brief required a magazine-like aesthetic and three distinct concepts for the campaign

Synopsis

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Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.

READY TO WEAR LOGO

MOODBOARD

My vision behind this campaign was to evoke the nostalgic feeling of Drake's iconic albums and connect it with his brand, October's Very Own. To capture that nostalgia in the clothing, I explored various ideas and drew inspiration from old album covers, magazine editorials, and street posters.

“Sometimes it’s the journey that teaches you a lot about your destination.”

— Drake

Category

Year

Synopsis

“Sometimes it’s the journey that teaches you a lot about your destination.”