Year
-
2024
READY TO WEAR SPRING ‘24 (SOCIAL MEDIA CAMPAIGN)
Project
-
Graphic DesignLayout DesignBranding TypographyCategory
-
For a recent project with the OVO team, I developed a social media campaign for their ready-to-wear Spring ’24 collection as part of my application for the junior art director position. The brief required a magazine-like aesthetic and three distinct concepts for the campaignSynopsis
-
OCTOBER'S VERY OWN
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO
MOODBOARD
My vision behind this campaign was to evoke the nostalgic feeling of Drake's iconic albums and connect it with his brand, October's Very Own. To capture that nostalgia in the clothing, I explored various ideas and drew inspiration from old album covers, magazine editorials, and street posters.
“Sometimes it’s the journey that teaches you a lot about your destination.”
— Drake