Album
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LIFE I CHOSEKILLYArtist
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Art DirectionBrandingVisual IdentityDigital AssetsCategory
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I crafted KILLY’s latest visual identity, blending dystopian cyberpunk with Toronto’s underground vibe. From cover art to immersive campaign visuals, every detail amplified his dark, enigmatic persona. This project went beyond visuals—it was about storytelling, shaping everything from merch concepts to social media rollouts, creating a cohesive, unforgettable brand experience.Synopsis
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2024 SECRET SOUNDCLUB©
CREATIVE DIRECTOR
PIPER ELLISDOP
PHONG TRANGRAHIC DESIGNER
DANIEL ESCOBARPHOTOGRAPHER
CARLOS CARRILLOPRODUCER
JED MONTEMAYORMANAGER
ANDI
Every great concept starts with a world. For Killy’s project, I drew inspiration from the cyber-futuristic landscapes that shaped my teenage years—films like Blade Runner 2049, Dune, and The Batman, along with the dystopian aesthetics of video games I grew up playing. I envisioned a dark, neon-lit underworld, where technology and raw human energy collide, creating a space that feels both gritty and futuristic.
MOODBOARD - THE VISION TAKES SHAPE
For the posters, I focused on pushing color, light, and shadow to their limits. Experimenting with saturation, contrast, and lighting effects, I created visuals that feel both cinematic and immersive. Each piece was designed to capture Killy’s energy and the essence of his new era, making the posters more than just promotional—they’re bold, collectible art pieces that bring his world to life.
POSTERS - A GLIMPSE INTO KILLY’S WORLD
The merch wasn’t just about aesthetics—it was about immersing fans into Killy’s universe. I incorporated elements from the photoshoot, like cables weaving through the designs, symbolizing his evolution and connection to this new digital era. The distorted tower behind Killy’s logo represents the CN Tower, but reimagined in a cyberpunk underworld, grounding the futuristic concept in his Toronto roots. Every piece was designed to make fans feel like they’re stepping into Killy’s world.
This is just a prototype, Not for sale.
MERCH - WEARABLE STORYTELLING
For the album cover and tracklist, AI wasn’t just a tool—it was a creative puzzle. Killy envisioned body armor fused to his form, so rather than relying on simple AI prompts, I strategically generated and refined each section until they seamlessly connected. It was about control, not automation, ensuring the final design felt like a true extension of his identity—a fusion of organic and digital elements in one bold vision.
COVER ART & TRACK LIST
More than an album, more than visuals—this was about creating an entire world for fans to step into. Inspired by the gritty yet hypnotic atmospheres of cyber-futuristic films, I wanted the audience to experience Killy’s evolution in every visual, every poster, every piece of merch. This wasn’t just branding; it was an invitation into a universe that feels larger than life.
KILLY’S UNIVERSE
“I’m Vengeance”
— Bruce Wayne/ Batman