
Album
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LIFE I CHOSE
KILLY
Artist
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Art Direction
Branding
Visual Identity
Digital Assets
Category
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As the creative force behind KILLY’s latest visual identity, I crafted a bold aesthetic that merges dystopian cyberpunk with Toronto’s underground pulse. From meticulously designed cover art to immersive campaign visuals, every detail was built to amplify his persona—dark, enigmatic, and untouchable.
This project wasn’t just about visuals; it was about storytelling. I designed a multi-layered brand experience, shaping everything from merch concepts to social media rollouts, ensuring KILLY’s world wasn’t just seen but felt. With a sharp eye for cultural trends and an obsession with details, I turned his artistic vision into a cohesive, unforgettable brand.
Synopsis
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CREATIVE DIRECTOR
PIPER ELLIS
DOP
PHONG TRAN
@/+©2024
PHOTOGRAPHER
CARLOS CARRILLO
GRAHIC DESIGNER
DANIEL ESCOBAR
PRODUCER
JED MONTEMAYOR
MANAGER
ANDI
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO
MOODBOARD
My vision behind this campaign was to evoke the nostalgic feeling of Drake's iconic albums and connect it with his brand, October's Very Own. To capture that nostalgia in the clothing, I explored various ideas and drew inspiration from old album covers, magazine editorials, and street posters.
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO



























“Sometimes it’s the journey that teaches you a lot about your destination.”
— Drake