ART DIRECTOR/

GRAPHIC DESIGNER

  • Strategic and experimental art direction.

    It all begins with a feeling, a spark that turns imagination into impact. I want to shift perspectives, to design experiences that make people feel something real, and remind them that creativity can change how we see the world.

    • Art Direction

    • Visual Identity Systems

    • Creative Strategy

    • Editorial & Campaign Design

    • 3D + Motion Exploration

    • AI Assisted Creation

  • @/+ is the symbol for creative transformation, alternative ideas evolving into something greater.

ALBUM BRANDING

ARTIST - KILLY

©2024

  • Visual identity for Life I Chose by KILLY. A dark experimental graphic system combining distorted typography, futuristic textures, and high-contrast visuals.

BRAND - OVO

DIGITAL CAMPAIGN

©2023

  • Visual concept development for OVO. A modern editorial graphic system inspired by magazine culture, blending bold typography, clean layouts, and fashion-driven imagery.

CLIENT - DEPARTURE

FESTIVAL BRANDING

©2025

  • Design system and visual language for Departure Festival + Conference. An airport-inspired graphic system using aviation symbols and navigational layouts to guide audiences through a smooth festival experience.

ARTIST - LOVE & THE OUTCOME

VINYL PACKAGING

©2024

  • Vinyl record packaging for Sparrow by Love & The Outcome. The project focused on art direction and photo selection to create a peaceful, faith-driven visual narrative that reflects the album’s spiritual tone.

DANIEL ESCOBAR ©2026

Each project begins with exploration. Concepts are tested like experiments in a lab, blending research, cultural observation, and visual prototyping.

CREATIVE PHILOSOPHY

Explore the Lab.

@/+ is the symbol for creative transformation, alternative ideas evolving into something greater.