ART DIRECTOR & GRAPHIC DESIGNER

  • Strategic and experimental art direction.

    I design visual systems that connect culture, storytelling, and technology. My work explores contemporary aesthetics while building clear conceptual foundations for brands, artists, and cultural projects..

    • Art Direction

    • Brand Identity

    • Design Systems

    • Concept Development

    • Digital Experience

    • Motion & Visual Experiments

  • @/+ is the symbol for creative transformation, alternative ideas evolving into something greater.

ARTIST - KILLY

ALBUM BRANDING

©2024

  • Visual identity for Life I Chose by KILLY. A dark experimental graphic system combining distorted typography, futuristic textures, and high-contrast visuals.

BRAND - OVO

DIGITAL CAMPAIGN

©2023

  • Visual concept development for OVO. A modern editorial graphic system inspired by magazine culture, blending bold typography, clean layouts, and fashion-driven imagery.

FESTIVAL BRANDING

CLIENT - DEPARTURE

©2025

  • Design system and visual language for Departure Festival + Conference. An airport-inspired graphic system using aviation symbols and navigational layouts to guide audiences through a smooth festival experience.

ARTIST - LOVE & THE OUTCOME

VINYL PACKAGING

©2024

  • Vinyl record packaging for Sparrow by Love & The Outcome. The project focused on art direction and photo selection to create a peaceful, faith-driven visual narrative that reflects the album’s spiritual tone.

DANIEL ESCOBAR ©2026

Each project begins with exploration. Concepts are tested like experiments in a lab, blending research, cultural observation, and visual prototyping.

Creative Philosophy

Explore the Lab.

@/+ is the symbol for creative transformation, alternative ideas evolving into something greater.