Campaign
Air Canada
The "Discover the World, Discover Yourself" campaign is centered around the transformative power of travel. It emphasizes the idea that exploring new destinations not only broadens one's horizons but also leads to personal growth and self-discovery.
Concept
The introduction of a new class named "Explorer Class”, the objective is to elevate the travel experience further, providing passengers with curated adventures and personalized service that aligns with the campaign's theme of exploration and self-discovery. The campaign seeks to differentiate Air Canada from competitors, build brand loyalty, and inspire travelers to choose Air Canada for their transformative journeys.
Objective
Individuals aged 25-45 seeking transformative travel experiences, prioritizing personal growth and cultural exploration.
Target Market
Elevating Your Journey Beyond Exploration to Personal Transformation.
Main Message
Visionary
Empowering
Canadian
Brand’s Voice
Air Canada will promote a custom filter on Instagram and Snapchat, encouraging users to share their adventures. Through contests and hashtags, the campaign aims to connect with travelers and inspire exploration with the airline.