Conceptual Campaign
Air Canada
The "Discover the World, Discover Yourself" campaign is centered around the transformative power of travel. It emphasizes the idea that exploring new destinations not only broadens one's horizons but also leads to personal growth and self-discovery.
Concept
The campaign seeks to differentiate Air Canada from competitors, build brand loyalty, and inspire travelers to choose Air Canada for their transformative journeys.
Objective
Young professionals, Gen Z and Millennial adventurers, solo travelers, luxury seekers, and international students. Designed for those who view travel as a path to self-discovery, the campaign inspires exploration while positioning Air Canada as the bridge between personal growth and global experiences.
Target Market
The heart of this project lies in the transformative power of travel—how exploring the world is also a journey of self-discovery. Discover the World, Discover Yourself is more than a campaign; it’s an invitation to step out of your comfort zone, embrace new cultures, and find pieces of yourself in every destination. Through Air Canada, travel becomes a gateway to growth, identity, and unforgettable experiences.
Main Message
Visionary
Empowering
Canadian
Brand’s Voice
Air Canada will promote a custom filter on Instagram and Snapchat, encouraging users to share their adventures. Through contests and hashtags, the campaign aims to connect with travelers and inspire exploration with the airline.
